Andrew Tweito – Facebook Pixel Blueprint Version 2.0 LITE (2018)

• downloadable files – our pre-built & tested “CACHEMONEY” GTM import, along with key code snippets

full course contents below, click the “filters” to see the units for each learning-path

Unit 0 :

• Video 0 – Fix This Major FB Pixel-Tracking Issue Or Pay The Real Price
• Video 1 – Why We Launched V2 Of This Training Now (June 2018)

Unit 1 :

• Video 1 – The Facebook Pixel Primer (…And Why Modify Your “Base Pixel” Code In GTM)
• Video 2 – Why You Should Use Event-Based Tracking Instead Of URL-Based Custom Conversions
• Video 3 – How To Setup Custom Conversions Based on Events & Parameter-Values

Unit 2 :

• Video 1 – Introduction To Google Tag Manager
• Video 2 – The Critical Features Of GTM And How They Work
• Video 3 – GTM Workflow Tools To Make Your Life 1000x Easier

Unit 3 :

• [Download] – Importable “CACHEMONEY” GTM Container With All Necessary Tags & Variables Built-In
• Video 1 – Setup Your Tagging Plan
• Video 2 – Setup Your GTM Account And Import Boilerplate
• Video 3 – Configuring Facebook Base Pixel And Tag Sequencing
• Video 4 – Intro to CACHEMONEY And Implementing Your First Tag
• Video 5 – Implementing The Lead Event In-Depth
• Video 6 – Previewing, Testing & Debugging Your Tags With GTM Preview-Mode & Chrome Dev Tools
• Video 7 – Facebook Purchase Event Part 1 – fire on pageview
• Video 8 – Facebook Purchase Event Part 2 – using onClick triggers
• Video 9 – Implementing Other Facebook Standard Events

Unit 4 :

• Video 1 – How To Check Your Data In The “Pixels” Screen
• Video 2 – Setting Up Your Ads Manager Reporting-View and Facebook Analytics
• Video 3 – Creating Custom Audiences From Your Pixel & Events

Unit 5 :

• Video 1 – What Is The dataLayer?
• Video 2 – Example dataLayer setup:  Shopify
• Video 3 – Example dataLayer setup: WordPress

Unit 6 :

• Video 1 – GTM’s Form Submission Triggers
• Video 2 – Use GTM’s Lookup Variables To Avoid Repetitive Tags and Wasted Time
• Video 3 – GTM’s URL-Variables & How To Use Them For Advertising Analytics Nirvana

Unit 7 :

• Video 1 – Full Shopify Setup With GTM & Advanced-Match Facebook Purchase Event
• Video 2 – Tagging ClickFunnels The Right Way