Art Sobczak & Bill Lee – How to Sell Value, Get Full Price and Overcome Price Resistance and Objections

Description

How to Sell Value, Get Full Price And Overcome Price Resistance And Objections

Featuring Bill Lee

Interviewed by Art Sobczak

In this Audio Seminar, Art interviews sales trainer, author, and successful businessman, Bill Lee. Bill is an expert on selling value, and getting your price. He shares a number of secrets and tips you can use right now to quit giving away dollars of pure profit.

Although “Selling Value” is something that everybody talks about, the reality is most salespeople don’t do it, and many don’t have the slightest idea of how to do it correctly.

Unfortunately, the majority of salespeople will take the path of least resistance by using price as their lead card. It’s the easiest thing to do, but ironically it’s the one thing that’s going to give you the MOST resistance and ultimately cost you the most time and money.

By learning how to properly deliver value BEFORE you start quoting prices, you’ll not only make your sales life easier, you’ll also sell your products and services for a lot more and have a lot smoother sales transaction in the process.
 

Here’s How You Will Never Have to Sell On Price Again

After listening to this audio CD, you’ll never again be caught off-guard or taken by surprise by savvy buyers hoping to get a better deal – at your expense. You’ll learn:

• The one mistake salespeople make, that ensures you won’t be able to sell on value.
• The first and most important question you have to learn how to answer and how to answer it right the first time.
• Why it is imperative you understand the HUGE difference between cost and price.
• Why most buyers measure their success by how effective they are at beating you down in price and how you can turn this to your advantage.
• Why too many salespeople break down and give in to the buyer’s demands too early and too easily.
• The technique that all expert purchasers learn in “buyers school” in attempts to get you to reduce your price – and how you can turn it back on them.
• The simple two-letter word you can use to determine the real reason the buyer is hesitating to move forward.
• What you always MUST do whenever a customer asks you for ANY type of concession.
• How to be respond when the buyer suddenly resorts to a “higher authority.”
• Why salespeople actually teach their customers to ask for discounts, and how to stop doing it.
• Other price-dropping negotiating tactics you’ll get hit with and how to prepare for them.
• Exactly how to respond to price objections, and much more!

Digital Download Art Sobczak & Bill Lee – How to Sell Value, Get Full Price and Overcome Price Resistance and Objections at coursebing.shop Now!

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