Chris Mercer – Measurement Marketing Package

Description

Measurement Marketing Package

In case you never sat down to get a grip on Google Analytics and Tag Manager, this is as good a collection of training as any to quickly get you up to speed.

Here’s What Included:

Funnel Tracking

Finally Know Your Results And HOW You’re Getting Those Results With Funnel Tracking

You’ll learn:

• The one big mistake marketers make tracking results
• How to properly track funnels with Google Analytics
• How a complete beginner can track the most advanced funnel with a next-level tracking technique
• Build a funnel tracker using Google Data Studio

Lessons:

• Lesson 1 Fun with Funnels
• Lesson 2 Google Analytics Step-by-step
• Lesson 3 Seriously Simple Sequences
• Lesson 4 Automation Station

Google Analytics

Google Analytics can be completely frustrating to use and it’s easy to get overwhelmed by all the data it provides. Fortunately, there’s a simple way to cut through the clutter so you can get insights and take action. The best part? It’s just properly using ONE report that’s already built-in with GA.

You’ll learn:

• How to know which traffic sources are working and which are a waste of your time.
• How to know what user actions are leading to results and which aren’t.
• How to set goals in Google Analytics
• The “A.C.E. Goal” framework

Lessons:

• Lesson 1 Why Good Reports Go Bad
• Lesson 2 Traffic! Traffic! Traffic!
• Lesson 3 When a Bounce Rate… Isn’t
• Lesson 4 Goals! Goals! Goals!
• Lesson 5 Ecommerce Evolution – The Basics

Google Tag Manager

Google Tag Manager is THE MOST POWERFUL tool you will ever have in your Measurement Marketing toolkit. It allows you to monitor and track all sorts of user behaviors. Unfortunately, it’s not very intuitive… not at first. Fortunately, with a little help from this W.I.N. you’ll be up and running in no time!

You’ll learn:

• How to use Google Tag Manager like a pro even if you’re a complete beginner
• How to avoid making BIG mistakes that could cost you a ton of time
• Things you didn’t know that Google Tag Manager can actually do for you

Lessons:

• Lesson 1 Tag Manager Saves The Day
• Lesson 2 Parts & Pieces
• Lesson 3 No-nonsense Analytics
• Lesson 4 scripts, Pixels & Possibilities!
• Lesson 5 Advanced Engagement
• Lesson 6 The Data Layer (Your Future Awaits)
• Lesson 7 Keeping It Clean & Organized

Facebook Retargeting

Ready to master the art of “Right Message, Right Person, Right Time?” In this “What I Need” course you not only plan, create, and build your Facebook Retargeting campaign, you’ll see how to completely automate it using the incredible power of Google Tag Manager.

You’ll learn:

• Quickly figure out which prospects are worth showing ads
• Create your Facebook retargeting pixels
• Plan, build, and test every stage of your retargeting

Lessons:

• Lesson 1 Problem… Meet Plan
• Lesson 2 Power to the Pixel
• Lesson 3 Tagging for Fun & Profit (Part 1)
• Lesson 4 Tagging for Fun & Profit (Part 2)
• Lesson 5 Making It Count

Facebook Analytics

Get ready to take advantage of the Facebook Analytics! Everything from using it to track your sales funnels and customer journeys (as your users move through your Facebook page, Messenger bot, and website) all the way to Lifetime Value and beyond…

You’ll learn:

• The Difference Between Facebook Analytics & Google Analytics
• How Facebook Uses “Events” to Track Your Users
• Build Funnels from your business pages through to your website
• Automatically Tracking Lifetime Value (LTV)

Lessons:

• Lesson 1 Facebook vs. Google
• Lesson 2 The Main Event
• Lesson 3 Carefree Cohorts
• Lesson 4 Fun With Funnels
• Lesson 5 Power Plays

Know Your Numbers

Ready to unlock the secrets behind your numbers and improve your business with better marketing decisions?

You’ll learn:

• Which numbers are important and which you can ignore
• Know the difference between ROI, ROAS, KPI, LTV and more
• Basic math to improve your marketing results

Lessons:

• Lesson 1 Facing the Truth… Numbers Suck.
• Lesson 2 Oh Numbers, Numbers, Wherefore Art Thou Numbers?
• Lesson 3 When Good Numbers Go Bad
• Lesson 4 Becoming a Numbers Whisperer (Part 1)
• Lesson 5 Becoming a Numbers Whisperer (Part 2)

Regular Expressions

Unlock the power of Google Analytics and Google Tag Manager by improving your Regex skills! With regular expressions you can build better funnels in GA, dramatically simplify the number of triggers your using in GTM, create more useful segments, and more…

You’ll learn:

• What “Regular Expressions” Are
• How RegEx can make Google Analytics easier
• How it simplifies Google Tag Manager implementation
• How to use RegEx to create sales funnels in Google Analytics

Lessons:

• Lesson 1 Meet Your New Best Friend
• Lesson 2 Let’s Get Properly WILD!
• Lesson 3 Decisions… Decisions…
• Lesson 4 Putting it All Together

Traffic Attribution

Finally know which traffic sources are worth investing your time & money on (and which ones aren’t). In this “What I Need” course you’ll discover exactly how to do just that. Plus, we’ll figure out exactly why Google and Facebook never seem to agree.

You’ll learn:

• Which traffic sources are working and which ones aren’t
• How to assign value with the result
• How to Handle “Mult-Touch” Attribution
• How other platforms handle attribution

Lessons:

• Lesson 1 A Window Into Attribution
• Lesson 2 Pondering Platforms
• Lesson 3 A “Touchy” Subject
• Lesson 4 The (Customer) Journey Begins
• Lesson 5 A Model Marketer

Google Data Studio Dashboards

Tired of dealing with rows and rows of reports? Looking for dashboard that actually gives you answers (not just information)? Look no further than Google Data Studio!

You’ll learn:

• Create reports you can actually use
• How to Pull Information from Different Data Sources (Facebook, Google, YouTube, Etc.)
• How to Update Your Dashboards in “Real-Time” Without Lifting a Finger
• Customize the appearance of your dashboard

Lessons:

• Lesson 1 Dashboarding 101
• Lesson 2 Traffic Sources, Goals, Users… Oh My!
• Lesson 3 Dashboarding Deep Dive
• Lesson 4 What’s the Deal with Data Sources?
• Lesson 5 Dashboarding Design Tips & Other Shortcuts

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