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Jeff Ernst – B2B Marketing Trends And Predictions For 2012
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Read this report to better understand the trends you need to be tracking and how they will affect your strategic decisions this year.
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B2B Marketing Trends And Predictions For 2012
Jeff Ernst (Principal Analyst)
With Contributors: Matthew Dernoga, and David Cooperstein
Last year, B2B CMOs were challenged with increasing marketing’s impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go from experimenting with new tools, devices, and channels to applying them to deliver real customer value. Read this report to better understand the trends you need to be tracking and how they will affect your strategic decisions this year.
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Sales page: https://www.forrester.com/report/B2B-Marketing-Trends-And-Predictions-For-2012/RES60343
Archive: https://archive.ph/wip/bUZId
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