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Jeff Sauer – Google Analytics Mastery

Original price was: $499.00.Current price is: $149.00.

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Short Description:
Google Analytics doesn’t have to be overwhelming. In this 30-day program we’ll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!

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Description

Jeff Sauer

Jeff Sauer – Google Analytics Mastery

Need to simplify Web Analytics? We can help!

MASTER GOOGLE ANALYTICS IN JUST 30 DAYS

Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales

(And… get your Google Analytics Certification in the process)

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Google Analytics doesn’t have to be overwhelming. In this 30-day program we’ll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!

Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers and business owners how to track and measure their website marketing.

We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

Data Driven has trained employees from 10,000+ organizations, including brands like:

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Unlock The Power Of Google Analytics And Make An Immediate Impact On Your Marketing ROI  

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Uncover The Answers To Your Biggest Marketing Questions

People hear the term “analytics” and they immediately picture fancy charts and complex tracking scripts.

But it doesn’t have to be so complicated.

The tools we use to gather website data are simply mechanisms for answering questions that are critical to effective marketing…

Questions like:

“Who are our customers and how can we serve them better?”

“Why do people visit our website and how can I find more people like them?”

“Which of our advertising campaigns, emails, or content attract the most views, conversions or sales?”

“What type of visitors do each of our marketing campaigns bring to our website?

“What’s the ROI of my marketing efforts? And which type of website content should invest in?

“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

Campaign Report

In this training program, you’ll discover how to use Google Analytics to find answers to these questions.

And, as you build your skills, you’ll become a master at pinpointing the information which will allow you to create targeted marketing campaigns.

Ultimately, you’ll become a pro at tracking the data that’s critical to your marketing success. And you’ll understand how to use that data to deliver better results for your business or clients.

Who Is This Course For

  • Brand new Google Analytics users who have never tracked website data before
  • Business owners and entrepreneurs who want take control of their website marketing and results
  • Experienced marketers who want to unlock the full potential of Google Analytics
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

What You Can Expect From Google Analytics Mastery

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A step-by-step guide to implementing the right website tracking plan for your business or clients

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Checklists and frameworks to help track and measure your marketing results

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An over the shoulder perspective of how to set up and use Google Analytics

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A system for making sense of your data and acting on the information your collect

Here’s What You’re Going To Discover Inside…

A guide to setting up Google Analytics for your business needs

The thing that no one tells you about Google Analytics is that you have to adapt this tool to the needs of your business. In this 30-day program, you’ll learn how to adjust Google Analytics to track and report on the data that’s critical to your marketing objectives, so that you don’t waste time endlessly searching for answers.

Simplify the complex (without watering down your skills)

Google Analytics is installed on almost every business website in existence. But as awesome as this tool is, it can be downright intimidating at the same time. We’re going to cut through all the confusion and overwhelm when it comes to making sense of data. I’ll translate the technical aspects of web analytics into plain-English so that you go from a novice to advanced rapidly.

A roadmap for working in Google Analytics 

You’ll gain a complete understanding of the capabilities of Google Analytics so that you know how to use this tool to advance your marketing agenda. And you’ll develop web analytics skills that will have you leading marketing strategy meetings, instead of lagging behind.


A framework for collecting more valuable data

Step-by-step, you’ll move way beyond the basics, and start using features like conversion tracking, custom reports, and advanced segments. By the time you’ve finished this course, you’ll know exactly how to use Google Analytics to answer your most pressing marketing questions


Valuable certifications that improve your marketing credentials

While you’re mastering real hands-on skills you can apply to your marketing campaigns, I’ll also prepare you to earn your Google Analytics Certification. This certification is your starting point if you want to become a recognized Google Partner.

Google Analytics Mastery Course Outline

The Data Driven Google Analytics Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Here’s a look at what we’ll cover in this unique training program:

Section 1

Beginner Google Analytics

  • Web Analytics Technology
  • Web Analytics Glossary
  • Setting Expectations with Google Analytics
  • Google Analytics Fundamentals
  • What can you do with Google Analytics?
  • Your Google Analytics Account
  • Navigating the Google Analytics Interface
  • Learning from the Audience Reports
  • Getting Comfortable with Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • The Admin Section of Google Analytics

Section 2

Intermediate Google Analytics

  • Analytics vs. Reporting
  • Getting Clean Data
  • Advanced Segments
  • Understanding Your Users
  • Google Ads and Campaign Reports

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