Lauren Bacon – Planning a Web Design Portfolio: Growing Your Freelance Business

By: Lauren Bacon

Released: October 16, 2014

Duration: 1h 02m

Description:

A great portfolio can make the difference between landing a new client and losing a sale. In this course, you’ll learn the five essential components of an outstanding portfolio, and see how to frame your projects in ways that will appeal to prospective clients. Web design entrepreneur Lauren Bacon helps web designers and other creative professionals think strategically about what projects to feature, how to frame those projects for new prospects, and how to conceptually structure a portfolio that will attract fresh clients and move your business in the right direction.

Topics include:

• Understanding what clients are looking for
• Gathering relevant experience
• Reviewing results
• Building trust
• Conveying personality
• Demonstrating range
• Avoiding pitfalls

Contents:

Introduction

1. Understanding Your Audience

2. Gathering Relevant Experience

3. Reviewing Results

4. Establishing Trustworthiness

5. Conveying Personality

6. Demonstrating Range

7. Avoiding Pitfalls

Conclusion

Author:

Lauren Bacon is a web designer, author, and coach.

A seasoned entrepreneur and business and leadership coach, Lauren wants to help you build a work life you seriously love. Her specialty is helping creative professionals, freelancers, and entrepreneurs carve out niches that pay the bills and feed their souls.

Lauren’s writing on business, technology, and leadership has been featured at 99U, The Atlantic, Women 2.0, Quartz, The Huffington Post, and Fast Company, and her best-selling first book, The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Business, got props from both Bust Magazine and the Financial Post. Lauren’s second book, Curious for a Living: How Asking Better Questions Makes You Indispensable, came out in November 2013.