Mark Pescetti & Brandon Whited – Copywriting Miracle Course

The worst feeling in the world is… sitting down and feeling completely lost about what you’re going to write. I’ve been there too. I knew I needed to research and ask the right questions, but I didn’t know how. Then I discovered Heuristics… and how to interrupt the story people are telling. I’ve broken everything down (with Brandon Whited) and revealed where to focus. I then developed a constantly growing list of elements that I leverage in every single piece of creative.

• Feature: What it does.
• Benefit: What it does… for me.
• Mechanism: Why it works… for me.

Every single campaign starts with isolating The Mechanism. It determines positioning, new cause, the hook, the tone, and how you’re inspiring people’s attention. Copywriting Miracle breaks The Mechanism down. The Mechanism is further addressed in virtually every webinar in different ways. It’s that important to your ability to effortlessly write effective, winning copy that stands the test of time.