Mike McClary – Advanced Product Marketing on Amazon

Description

Advanced Product Marketing on Amazon

By Mike McClary

Duration: 2h 29m 30s

This course shows you how to access Amazon’s secret marketing platform and use it to quickly increase your sales.

Within one hour of starting this course, you can have your first ad up and running. In a little over two hours, you will learn: how to get access to the tools you need, what Vendor Express and Amazon Marketing Services are, how to set up the accounts you need, how to run several different types of ads, what a brand page is and why it is so valuable, and how to avoid the “one product dilemma.”

Get started, get fully armed, and get up and running today!

Table of contents:

Welcome Module

– Welcome! (Duration: 0:02:58)
– Course Overview and Goals (Duration: 0:01:37)
Getting Access to Your Tools
– Vendor Express and Amazon Marketing Services (AMS) Overview (Duration: 0:07:24)
– Vendor Express Preparation (Duration: 0:08:05)
– Applying for Vendor Express (Duration: 0:06:54)
– Setting Up Your AMS Account (Duration: 0:02:59)
– Module 1 Wrap-up (Duration: 0:00:46)

Understanding and Using AMS Ads

– Overview of All Ad Types (Duration: 0:01:05)
– AMS Sponsored Products (Duration: 0:12:09)
– Product Display Ads (Duration: 0:09:59)
– Headline Search Ads (Duration: 0:16:46)
– Module 2 Wrap-up (Duration: 0:00:51)

Brand Pages and Customer Data

– Intro to Module 3 (Duration: 0:00:56)
– What Is a Brand Page and Why Are They so Valuable? (Duration: 0:05:35)
– The One Product Dilemma (Duration: 0:08:57)
– Building Your Own Brand Page (Duration: 0:11:22)
– Understanding Customer Data (Duration: 0:15:47)
– Module 3 – Wrap-up (Duration: 0:00:52)

Other Cool Stuff and Conclusion

– More Tools to Help You Grow Big (Duration: 0:01:17)
– Amazon Giveaways (Duration: 0:20:20)
– Amazon Vendor Overview (Duration: 0:09:37)
– Module 4 – Wrap-up (Duration: 0:00:36)
– Course Review and Next Steps (Duration: 0:02:38)

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