Mike Rhodes, Perry Marshall – Display Expert Series

In 5 Modules, AdWords Expert Mike Rhodes Will Transport You to The Top 1% Of All Advertisers On Google’s Display Network.

Discover How to Get 1,000, 5,000, Even 50,000 Clicks Per Day – For LESS Money Than The Other 99% Pay.

Module 1: The Many Ways to Exploit GDN Targeting
– Behavioral targeting deep dive – “The future of the internet”
– How to use Google’s newest feature ‘customer match’ email lists
– Managed placements explained & where to find them
– How to use the super-powerful Contextual targeting options the right way
– How to get clicks for pennies & CTRs over 20% (hint, it’s not YouTube)
– How to leverage your new-found remarketing prowess in your existing search campaigns

Module 2: Building Your Campaigns the Right Way from the Ground Up
– The slow way
– The fast way
– The automatic way (the future is here!)
– Bid and Budget management tips from the pros
– The only 2 paid tools you’ll need for ongoing GDN management
– A deep dive into AdWords Editor’s more profitable, traffic-pulling features

Module 3: How to Construct Your Offers, Landing Pages & Ad Design
– The power of a big-ticket backend…how to leverage the power of compound interest with the Display Network
– Behind the scenes of a multi-million-dollar Display Network funnel
– The good, the bad and the ugly…example landing pages
– Steal Mike’s landing page checklist
– The importance of keeping your visitors happy & why ‘scent’ is important
– How to test different ad designs without wasting time and money
– Where to ‘borrow’ ideas for interesting ad design
– The single most important ad size

Module 4: How to Plan & Measure for Success
– How to tie your display strategy to your big-picture business goals and not get mired in the quicksand of AdWords minutia
– How to track conversions quickly, accurately and painlessly
– The “optimum conversion rate” you must achieve…and why you’ll sputter and flail to reach profitability if you don’t
– Steal Mike’s conversion audit checklist
– Google’s Tag Manager. Should you use it? Why, and most importantly, how?
– How to use call tracking to maximize conversions

Module 5: Advanced Session (Basic+ and VIP Only)
– Diving deeper into Gmail ads
– The updated YouTube interface, what you need to know
– How to use pivot tables to super-charge your account management
– How to use ‘similar’ audience lists most effectively and profitably
– Advanced campaign settings
– More Adwords Editor tips & tricks